Tech giant Facebook is encountering difficulty sustaining a position in the Top 10 free apps on the US App store in 2022. Here is why.
This year, Facebook stayed out of the Top 10 for continuously 37 consecutive days, which is a drastic change from 2021. There were only two straight days in the whole year.
Tech giant Facebook is encountering difficulty sustaining a position in the Top 10 free apps on the US App store in 2022. According to the data, Facebook’s main drop-offs were in April, May, and June this year. April was the worst month for Facebook this year. Since, On April 18, Facebook’s rank fell into the 30s and as low as rank 44 on April 21. Especially, During this time, the app that is breaking into the App Store’s top charts is BeReal.
According to TechCrunch reports, Despite all the efforts and updates, Meta-owned Facebook is still facing trouble in sustaining its place among the top apps in the App store of the US market. The reason is the younger generation, as most of the users are youngsters, and they are now more attracted to new social media platforms such as BeReal and TikTok. This is a sign that Facebook may lose ground as new applications compete for top positions in the App Store stats. Data also suggests that Facebook failed only seven times in the US market last year to make it into the list of Top 10 apps.
Nevertheless, this number kept rising in 2022 and has reached 97 times. To put it more clearly, In the first half of 2021, Facebook fell only six times out of the top 10 apps list, but this drop was huge in the first half of 2022, which has risen to 59 times, as per the data provided to TechCrunch by app intelligence firm, sensor tower